IFTTT
Developed in app user retention by conducting user studies for UI/UX improvements. Principal focus: website landing page, app on-boarding, first app screen.
A simpler sign up process resulted in a 6% increase in web sign ups.
60% lift in app use
Creating more descriptive visuals for on-boarding helped users better understand what types of tasks the platform could perform resulting in a 60% lift in app use.
